Modern Business Administration

Author: Zhang Renxia
Publisher:
Publish Date: 2002-08-01
Features: This book begins by discussing how to establish industrial and commercial enterprises, reflecting the practical needs under market economy conditions. It comprehensively introduces the various aspects involved in the all-round management of enterprises. Through this book, readers can clearly see the development trajectory of industrial and commercial enterprise management, the operational paths of enterprises, as well as some cutting-edge management issues. The book studies the establishment of modern enterprise systems by combining the actual reforms, reorganizations, and transformations of industrial and commercial enterprises in China. It focuses on issues such as corporate strategy, corporate culture construction, and sustainable development under the backdrop of economic globalization. The book expands the scope of management to include capital operations, emphasizing that management activities should be guided by the market, with research on marketing and the implementation of production and operational methods. This book is suitable for students of business administration and related majors in higher education institutions, as well as for business managers.