Management of Technology and Innovation: A Strategic Perspective (English Version)

Author: (USA) White (White, M.A.), (USA) Bruton (Bruton, G.D.)
Publisher:
Publish Date: 2007-01-01
Features: The Management of Technology and Innovation (MTI) is a common issue faced by enterprises today. This book does not focus solely on technology or solely on management, but rather systematically integrates the two. It explains problem-solving through a systematic approach of planning, implementation, evaluation, and control, using rich case studies to illustrate the concepts discussed in the book. It is an easy-to-learn and practical case-based textbook.