New Project Planning Practice

Author: Xiong Chaoqun
Publisher:
Publish Date: 2003-04-01
Features: A secret manual for planners who keep their strategies hidden yet use them without strict discipline. Why is there a significant discrepancy between project concepts and implementation outcomes? Why do some projects face "catastrophic failures"? A major reason is that the initial project planning fails to pass the test. Why do some planners lead a series of successful projects, while others become the "scapegoats" of projects? The difference lies solely in the planning itself. This book first explains the basic concepts, principles, and tasks of project planning in simple and vivid language. Then, it provides readers with a sample of a complete planning process through specific planning cases. The book is easy to understand, with rich planning cases, making it an invaluable reference for project personnel. At the same time, it can also serve as an introductory learning manual for marketing planning professionals.