International Brand Naming Cases and Brand Strategy

Author: He Chuansheng
Publisher:
Publish Date: 2005-09-01
Features: Branding is a hot topic in the field of advertising and marketing today. As a step in brand marketing, brand naming has also received due attention, as a good brand name can promote the establishment of a brand. This book provides a detailed introduction to the naming of global international brands through 100 famous cases, and also depicts the classic advertising stories in the history of these brands. It introduces foreign branding naming schools and global renowned institutions, summarizes some scientific principles and methods of naming in theory, and introduces advanced foreign branding naming theories. The topic is novel, the content is innovative, the format is unique, the illustrations are rich, and the data is detailed.