Author: (USA) Patrick Hanlon
Publisher:
Publish Date: 2007-01-01
Features: This book is divided into three parts. The first part introduces the seven keys to building a top-tier brand; the second part explains how to leverage the seven keys to build a top-tier brand; the third part comprehensively elaborates and illustrates the practical application of the top-tier brand theoretical framework, allowing us to further understand how to successfully cultivate well-known brands through the integrated application of the top-tier brand keys.
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