Basic Marketing - (15th Edition) (15th Edition)

Author: William D. Perreault Jr.
Publisher:
Publish Date: 2006-11-01
Features: This book discusses marketing and marketing strategy planning, covering topics such as marketing strategy planning, fully implementing marketing strategies through market segmentation and positioning, retailers, wholesalers, and their respective strategic plans. At its core, marketing and marketing strategy planning involve how to perfectly meet customer needs. This edition includes hundreds of small and large additions, revisions, and improvements to the textbook and supplementary materials to help readers better understand and learn the fundamentals of marketing.