Museum: Issue 8 (Issue 8)

Author: Wang Guangsheng
Publisher:
Publish Date: 2006-10-01
Features: The term "image era" had gradually gained popularity in China in the mid-to-late 1990s, primarily in the realm of popular culture. It was most evident in the changing relationship between text and images, as well as shifts in market demands, within publishing and media. When the "image era," driven by market forces, profoundly transformed the cultural communication landscape of contemporary China, research on image issues by the academic and intellectual communities lagged significantly behind. People seemed to easily attribute the rise of the visual culture center to the inevitable extension of popular culture's tendency toward flattening and sensory appeal, merely treating it as an image feast within the fast-food culture.