Systematic Training for Entry-Level Sales Personnel: Eagle Program 1: Eagle Program

Author: Qin Yi
Publisher:
Publish Date: 2006-12-01
Features: For businesses, the ability to build a sales team that is both internally refined and externally competitive is key to long-term development. Although most companies invest significant financial and human resources in training their sales teams, they still find that the team is filled with "mediocre performers while solo leaders are scarce," and many salespeople even complain about the training. Based on his over a decade of experience in training salespeople from nearly one hundred companies, Mr. Qin Yi has summarized the content and steps of 36 core training programs essential for excellent salespeople. Using the growth process of an eagle as a metaphor, he divides the development of salespeople into four typical stages, forming the "Eagle Plan" series of books. The "Eagle Plan" series consists of four volumes, each targeting the unique characteristics of salespeople at different stages and elaborating on the training content, methods, and evaluation criteria for salespeople in the introductory, survival, growth, and maturity stages. This book is the volume of the "Eagle Plan" series, primarily introducing common training issues faced by salespeople in the introductory stage, the division of typical growth stages for salespeople, as well as the product knowledge education, business etiquette training, and corporate identity shaping for salespeople in this stage.