Strategic Marketing: A Manager's Essential Guide

Author: Guo Xianda, Jiang Jiongwen (Auth.), Wang Yonggui et al. (Translators)
Publisher:
Publish Date: 2006-11-01
Features: This book is centered on the needs and requirements of managers, rooted in the marketing environment of the Asian region, particularly focusing on China, India, Thailand, Malaysia, Vietnam, the Philippines, and Indonesia. It concisely and meticulously elaborates on the core concepts and principles of modern marketing, while integrating numerous marketing cases throughout the book to vividly demonstrate how managers can apply marketing concepts and strategies in practice. This book is highly suitable as a textbook for MBA students' marketing courses and also serves as a very convenient and user-friendly reference for managers and executives.