What exactly is this thing called sales?

Author: Sheng Peng
Publisher:
Publish Date: 2002-10-01
Features: No matter what rewards you pursue, your success can only ultimately come from your successful sales, and this book will bring you continuous success in sales. It is a foundational work that systematically summarizes sales and procurement behavior and processes based on research findings from related disciplines (decision theory, Gestalt psychology, individual and group psychology, behavioral science, and psycholinguistics, etc.). It proposes a complete and highly operational application concept system, making it both an academic and highly practical scholarly work, as well as a rare textbook and reference tool. The publication of this book will attract widespread attention from the sales academia in China.