Social Marketing: Improving the Quality of Life

Author: (USA) Kotler, (USA) Roberto, (USA) Lee (Lee, N.R.) (Original), Yu Lijun (Translated)
Publisher:
Publish Date: 2006-09-01
Features: The second edition of Social Marketing combines new theories and practices, potentially becoming a standard that we can use to establish a reliable foundation for future social change projects. Kotler's marketing team has created a valuable and comprehensive textbook. Its content, supported by marketing and research, provides students with real-world cases to understand how social marketing influences behavior change. From classic cases to current thinking in the field, this book comprehensively condenses the theory and practice of social marketing. Through clear language and over 100 examples, it offers a blueprint for beginners and even experts in social marketing, enabling them to develop a social marketing plan that integrates relevant theories into feasible projects. For anyone teaching, researching, or working in the field of social marketing, this refined textbook is an important resource.