Retail Management (Fourth Edition)

Author: (USA) Barton Weitz
Publisher:
Publish Date: 2004-09-01
Features: Retail is one of the most dynamic and profitable fields in marketing. According to a recent U.S. list of the top 10 wealthiest individuals, the richest Americans come from three major sectors: software manufacturing, financial investment, and retail—Bill Gates, Paul Allen, and Steve Ballmer from Microsoft rank third, fifth, and tenth on the wealth list, respectively; Larry Ellison, CEO of Oracle, ranks fourth; Warren Buffett, an investor, ranks second; and the remaining fifth to ninth are dominated by the Walton family, retail giants. Retail is a vast world, like species in a jungle, where retailers face a vibrant and highly competitive environment. As history evolves, new retail formats continue to emerge, complementing the shortcomings of traditional retail and, in some cases, even replacing them. The English original of this book has been widely used as a textbook in over 800 universities in the U.S., including Stanford University, Case Western Reserve University, the Wharton School, and the Babson School, holding an absolute leading market share and being the most respected brand book in the field of retail management. The book is widely recognized for its strategic perspective, cutting-edge reviews, and encyclopedic framework. The fourth edition provides more comprehensive and detailed discussions on emerging e-commerce formats, the globalization trend of retail, and increasingly important financial analysis, operations, and store management in retail practice. The dozens of color illustrations printed at the beginning of the book reflect the most representative store designs, product displays, and retail advertisements of the current era. The accompanying CD-ROM is self-study material prepared for learners.