Creative Masters Series 1 -- Cultural Gold Mine

Author: Hua Jian
Publisher:
Publish Date: 2003-08-01
Features: Once you step into Cultural Gold Mine, you'll find at least three treasures at your fingertips:
1. Successful examples of the global cultural industry today, from strategy to technology.
2. Common investment and management principles, strategies, and patterns across various branches of the successful cultural industry worldwide.
3. Extremely rich and engaging world-renowned cultural phenomena that will expand your knowledge and taste, making you feel like an expert.
Hua Jian is a keen and meticulous observer of global media publishing records and analytical materials. His research team has a solid grasp of the challenges faced by ever-changing media institutions. He also has a deep understanding of the frameworks for adjustments and policies in this field. The book focuses on global media investment and points out its trends in a critical manner. Like his earlier works, this book is an extremely valuable resource for those who intend to or need to understand the development of global media.