Principles and Practices of Tour Guiding - (Third Edition)

Author: Guo Shulan
Publisher:
Publish Date: 2006-11-01
Features: As a national planning textbook for the 11th Five-Year Plan in general higher education, this textbook, built upon the positive experience of the previous two editions, comprehensively introduces and elaborates on the relevant principles of tour guiding while closely integrating practical situations with a wealth of rich and detailed case studies. It provides the best interpretation of the knowledge-based, engaging, practical, and forward-looking qualities that should be present in vocational and technical education textbooks. At the same time, to better meet the needs of frontline teaching, the textbook's section design is closely aligned with teaching requirements, meticulously crafted, and fully achieves the functional objectives of each section. Notably, the "Case Study" at the beginning of each chapter, the "Quick Facts" and "Reflection Questions" within the chapters, and the "Basic Exercises" and "Concept Application" at the end of each chapter will help comprehensively improve students' skills and abilities. Combined with the rich online resources, this textbook can be said to fully meet the talent cultivation goals of higher education institutions for high-skilled and applied talents.