Author: Pan Chuanlong
Publisher:
Publish Date: 2005-05-01
Features: This book consists of 6 chapters, mainly including the phenomenon of "imitating famous brands," the reasons for the phenomenon of "imitating famous brands," the investigation and impact of the phenomenon of "imitating famous brands," major cases of "imitating famous brands," the reflection of the Huadu government, and theoretical discussions on the phenomenon of "imitating famous brands."
"Branding Imitation Phenomenon and Reflections"
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