Author: Gan Biqun, Editor-in-Chief
Publisher:
Publishing Date: 2006-11-01
Features: A marketing textbook series for the 21st century. Since its publication in 2001, it has achieved good market and social benefits. With the passage of time, significant changes have occurred in this discipline, which has made it urgent to revise this textbook series.
International Marketing - (Second Edition) (Second Edition)
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