Public Relations Theory and Practice

Author: Wei Cuifen, Wang Lianting
Publisher:
Publish Date: 2007-01-01
Features: This book is designed based on the teaching requirements and characteristics of vocational and technical college students, adhering to the principle of combining practicality and adaptability with the development of intelligence and the cultivation of abilities. It systematically arranges the theory and practice of public relations. The book highlights the feature of vocational education with a focus on abilities, emphasizing the cultivation of applied, skilled, and outward-looking talents. It is closely aligned with the vocational skill assessment (Public Relations Practitioner) qualification examination, demonstrating strong targeting and practicality. It can serve as a textbook for finance-related majors at vocational and technical college levels, adult education, and employee training, as well as a reference book for the vocational skill assessment (Public Relations Practitioner) qualification examination, and as supplementary reading for public relations enthusiasts and business management personnel.