Profitability and Growth - Disney's Key Strategies: Disney's Key Strategies

Author: Dong Guanzhi
Publisher:
Publish Date: 2006-12-01
Features: This book is a comprehensive study of the world-renowned Disney Company. It deeply analyzes the key strategies of Disney in making happiness a global industry, depicts the decisive processes that have allowed Disney to maintain its leadership in the world entertainment industry for a long time, reveals the exceptional management secrets of Disney, and elaborates on the fundamental principles behind Disney's profitable growth myth. This book provides a blueprint for Chinese enterprises aspiring to grow and strengthen. It details the core industrial system constructed by Disney, systematically provides operational information on Disney's financial indicators, and comprehensively analyzes Disney's unique and highly regarded practices in business philosophy, product development, marketing, quality management, and human resources. These contents are not only inspiring but also highly practical. Therefore, as a practical guide for business growth, this book is not only an essential classic textbook for business managers but also an invaluable real-world case study of a world-renowned company for university students majoring in business management, business administration, tourism management, financial management, human resource management, and marketing.