Innovation and Entrepreneurship - Drucker's Management Classics: Drucker's Management Classics

Author: Peter Drucker
Publisher:
Publish Date: 2007-01-01
Features: Everyone knows the importance of innovation. Intense competition, the rapidly changing market, and technology have made people firmly believe in this, but the key question is, how can we innovate? Innovation is the responsibility of every top manager. It begins with consciously seeking opportunities. If you know where and how to find opportunities for innovation, you can systematically manage innovation. If you understand how to apply the principles of innovation, you can turn it into a feasible venture. This is the key point that Drucker reveals in Innovation and Entrepreneurship.
...Drucker, in his classic work Innovation and Entrepreneurship, first views the practice of innovation and entrepreneurship as organized, purposeful, and systematic work for all businesses and institutions, and explores the answers to these questions with us.