Global Marketing - Rules, Guidelines, Cases: Rules, Guidelines, Cases

Author: Wang Haizhong
Publisher:
Publish Date: 2002-02-01
Features: The ambition of Western, European, and Japanese enterprises is the inexhaustible driving force behind their global expansion. Now, it is the time for Chinese enterprises to show courage and take the difficult steps forward. Interpreting the rules of the global competition game, marketing strategies for global markets, action guidelines, classic cases of top enterprises from China and abroad, promoting Chinese brands to the world, and leading international brands to take root in China.