Latest Marketing Management System

Author: Zhang Hao, Editor-in-Chief
Publisher:
Publish Date: 2007-01-01
Features: Marketing is an art that combines strategic creation with scientific procedures. As a marketing tool for businesses, a well-established and standardized marketing management system must be in place before engaging in commercial activities. This book comprehensively summarizes the latest marketing management systems for enterprises, making it a must-read office reference for business leaders. The book systematically summarizes and organizes various aspects of marketing management, including general, organizational, planning, research, information, product, pricing, finance, advertising, franchise management, agency management, specialty store management, chain store management, promotion, sales and direct selling, customer relationship management, after-sales service, and contract agreements. Readers can not only directly understand the operational procedures of marketing management systems and gain insights into the latest management knowledge but also develop a fresh perspective on the marketing management systems of renowned enterprises. Additionally, by exploring the rapid growth behind these companies, readers can uncover their business philosophies, draw inspiration from their practices, and apply relevant content to better advance their own companies.