Fashion Marketing Practice and Case Analysis

Author: Ning Jun, Li Xiao Hui, et al.
Publisher:
Publish Date: 2000-04-01
Features: This book is tailored to the characteristics of the apparel industry and the operating conditions and marketing environments both domestically and internationally. It employs a large number of classic marketing examples from around the world to systematically and concisely analyze and elaborate on the fundamental theories and application methods of apparel marketing, demonstrating strong practicality and operability. This book can serve as supplementary teaching material for marketing courses in apparel colleges and universities, and is more suitable as a reference for apparel enterprise management personnel and marketing professionals.