Latest Marketing Management System Policy Template Collection

Author: Zhang Hao
Publisher:
Publish Date: 2007-01-01
Features: Marketing is an art that combines strategic creation with scientific procedures. As a marketing tool for businesses, a well-established and standardized marketing management system must be in place before engaging in commercial activities. This book comprehensively summarizes the latest marketing management systems for enterprises, making it a must-read office reference for corporate leaders. The book systematically summarizes and organizes various aspects of marketing management, including general, organizational, planning, research, information, product, pricing, finance, advertising, franchise management, agency management, specialty store management, chain store management, promotion, sales and direct selling, customer relationship management, after-sales service, and contract agreements. Readers not only gain direct insights into the operational procedures of marketing management systems and access to the latest management knowledge but also develop a fresh understanding of the marketing management systems of renowned enterprises. Simultaneously, they can uncover the business philosophies behind these companies' rapid growth, drawing inspiration from their practices to better advance their own company's development.