Logistics marketing

Author: Qu Jianke
Publisher:
Publish Date: 2007-01-01
Features: This book is based on the characteristics of vocational college students and their actual needs for future careers, following the new teaching of the Ministry of Education for vocational college logistics management. It focuses on the practical operations of enterprises and introduces the application of marketing in logistics in a vivid and practical writing style. Whether in the selection of cases or the introduction of knowledge points, it is set against the background of real logistics companies, while also considering the general applicability of marketing. In addition to using typical logistics company marketing cases as an introduction to highlight the key issues of each chapter, it also includes lively sections such as examples, question cards, logistics marketing tips, resource cards, classroom case analyses, and practical training. Based on the author's years of experience in marketing and planning, at least one skill closely related to marketing is designed for each chapter, along with the methods to implement the skill and how to cultivate it.