E-commerce (Seventh Edition)

Author: (USA) Schneider
Publisher:
Publish Date: 2006-11-09
Features: This book is a balanced textbook that addresses both business and technical issues in e-commerce. It neither avoids technical discussions for management nor gets lost in technical details throughout. It achieves an organic integration of technology and management, theory and practice. The book is divided into four parts: Overview, Business Strategy, Technology, and Integration. Compared to the previous edition, this version strives to reflect the latest changes in the e-commerce field and how businesses and society respond to these changes. New content covers emerging online technologies and trends and their impact on the e-commerce market. In addition to focusing on conducting e-commerce internationally, this edition also discusses several security issues and the future prospects of mobile business models. The book is clearly positioned, has a novel format, a well-structured layout, comprehensive content, concise language, and clear narration. It is suitable as a textbook for e-commerce courses in higher education institutions, as well as a reference for business managers and professionals engaged in e-commerce.