Design and Management of Enterprise Marketing Network - Yang Tai Library

Author: Gao Yunlong
Publisher:
Publish Date: 2006-11-01
Features: Historically, the regions of Yangzhou and Taizhou were renowned as important southeastern hubs, possessing geographical advantages of controlling the Huai and Si rivers and the southern Jiangnan region, as well as an economic status that benefited all regions and was central to livelihood. They accumulated a profound cultural heritage, with grandeur and vitality. The central Jiangzhong and Jianghuai regions centered around Yangzhou and Taizhou were also key nodes in the nation's economic and cultural development. With their majestic landscapes and rich cultural atmosphere, they nurtured splendid culture, the influence of which has endured to this day. Yangzhou and Taizhou Collection is a landmark achievement of Yangzhou University's key discipline, "Yangzhou and Taizhou Literary Theory and 'Two Firsts'." It includes four series: Aesthetic Culture, Yangzhou School, Economic Management, and Social Culture, comprising over 80 academic monographs totaling more than 20 million words. The collection gathers the wisdom and knowledge of numerous scholars, embodying the idea of organically blending the outstanding ancient culture of the Yangzhou and Taizhou regions with the splendid modern civilization, creating mutual reinforcement and brilliance, and promoting its development. The collection is grand in scale and far-reaching in influence, benefiting the present generation and the (eternity).
The construction of a marketing network is a systematic project. Combining years of teaching, research, and social work, the author examines a vast amount of domestic and international marketing network materials, providing a comprehensive analysis of the management and design of corporate marketing networks. Emphasis is placed on and in-depth research is conducted on network member incentives and marketing network performance evaluation systems, with a focus on the terminal marketing networks of key industries such as automobiles, pharmaceuticals and health products, and IT.