Unique and Independent - Decoding Classic Business Planning Cases

Author: Zhang Xianping
Publisher:
Publish Date: 2006-12-01
Features:
Never sit on the sidelines
Never patch together concepts
Never be a copycat
Why did an ordinary suit brand suddenly become a "must-buy" overnight?
Why did a traditional "movie street" event, lasting for months, be fiercely pursued by companies?
This book documents a planner's decade-long career experience and the brainstorming triggered by "thinking differently."
Honest, authentic, readable, and useful. Non-practitioners can be moved by a "thinking differently" creative life, while industry peers can gain insights into the wisdom and power of "thinking differently" in planning.
The book mainly includes case studies, the author's planning philosophy, interviews, selected copywriting, and media interviews and reports, all for reference.