International brand design-(2)

Author: Compiled by the editorial department of Japan G Publishing House
Publisher:
Publishing Date: 2006-11-01
Features: "International Brand Design" is a renowned series of books on CI and VI design. This book is the second volume of the series, featuring over 300 case studies of corporate identity design from internationally famous companies. It is more updated and comprehensive than the previous volume, covering industries such as catering, electronics, manufacturing, real estate, pharmaceuticals, cosmetics, and more. The authors analyze the design methods of these successful cases from the perspectives of corporate business strategy and market strategy, providing rich, engaging, and insightful content. It is believed that the book's high artistic and reference value will enhance businesses' understanding and awareness of the new requirements for brand design, as well as help designers grasp the methods and approaches of modern corporate identity design comprehensively. "International Brand Design" is a renowned series of books on CI and VI design. This book is the second volume of the series, provided with copyright by the well-known Japanese art publishing house Graphic-Sha. The book features over 300 case studies of corporate identity design from internationally famous companies, more updated and comprehensive than the previous volume, covering industries such as catering, electronics, manufacturing, real estate, pharmaceuticals, cosmetics, and more. The authors analyze the design methods of these successful cases from the perspectives of corporate business strategy and market strategy, providing rich, engaging, and insightful content. It is believed that the book's high artistic and reference value will enhance businesses' understanding and awareness of the new requirements for brand design, as well as help designers grasp the methods and approaches of modern corporate identity design comprehensively.