Flyer Layout Design - Commercial Promotion Design Manual

Author: Nan Yun Zhijia
Publisher:
Publish Date: 2006-11-01
Features: With the increasing competitiveness of the market, commercial promotion design has gradually become the mainstream of graphic design. This book is jointly planned by China Youth Press and Graphic, a renowned Japanese art book publisher, and edited by Nan Yun Zhijia, a senior expert in Japanese commercial promotion design. It is divided into five parts: promotional brochure design, flyer design, flyer layout design, DM design, and color design. It comprehensively introduces the development history, creative methods, design practices, and production processes of commercial promotion design, and showcases hundreds of classic creative cases in commercial promotion. It is a complete and authoritative international commercial promotion design textbook. In this volume, the author focuses on the practical production of flyer layouts, providing a detailed introduction to the basic knowledge, fundamental norms, production experience, and practical operation techniques of flyer layout design. Additionally, the author conducts an in-depth analysis of nearly 100 outstanding works, enabling readers to fully understand the specific production and design process of flyer layouts. It is the best reference manual for art college students and professional designers.