DM Design - Commercial Promotion Design Manual

Author: Nan Yun Zhijia
Publisher:
Publish Date: 2006-11-01
Features: Increasingly fierce market competition has made commercial promotion design gradually become the mainstream of graphic design. This book is jointly planned by China Youth Press and Graphic, a renowned art book publishing house in Japan, and edited by Nan Yun Zhijia, a senior expert in commercial promotion design from Japan. It is divided into five parts: promotional brochure design, flyer design, flyer layout design, DM design, and color design, comprehensively introducing the development history, creative methods, design practices, and production processes of commercial promotion design. It also showcases hundreds of classic creative case studies in commercial promotion, making it a complete and authoritative international textbook for commercial promotion design. In this volume, the author reveals the intrinsic essence of DM from a practical perspective, analyzing more than 40 outstanding DM designs and explaining the techniques that bring the intended target effects to fruition. Through the analysis of successful cases and practical training, readers can truly learn the design methods of DM, making it the best reference manual for art college students and professional designers.