Ant that trips an elephant - Increasing sales dramatically through low-cost promotion

Author: Cheng Chong (Editor-in-Chief)
Publisher:
Publishing Time: Not Available
Features: Jointly Recommended by Top 500 Companies like Microsoft, IBM, and Lenovo
Featured on Major Portal Websites such as Sina, Sohu, and Dayoo
Recommended by Professional Websites like 51job, Human Capital, and China Human Resources Network
Promoted by Professional Periodicals such as Winning Weekly, Sales & Marketing, China Business, and China Book News
Featured in Mass Media like Wuhan Morning News, Shenzhen Special Zone Daily, and Beijing Youth Daily on Culture and Reading Sections
The book uses the analogy of an elephant representing large enterprises and an ant representing small businesses. Although ants are small, they can sometimes make elephants stumble. Small businesses lack the financial resources and capital of larger companies, putting them at a disadvantage in product promotion. Despite this, small businesses can establish themselves and achieve rapid growth in a competitive market through appropriate low-cost promotional strategies, significantly increasing sales. In some localized competitions, small businesses can even surprise large companies.
This book teaches readers step-by-step how to conduct promotions from a very practical perspective, covering issues that modern Chinese small and medium-sized enterprises are currently struggling with, such as:
- "How to Make the Best Impression"
- "Creating a Professional Office Environment"
- "How to Create Corporate Promotional Materials"
- "How to Conduct Media Promotion"
and more.