Independent and self-reliant

Author: Zhang Xianping
Publisher:
Publish Date: 2006-12-01
Features: Ranked as one of China's "Top 10 Planning Trendsetters in 2005," Zhang Xianping states: "When it comes to products and brands, beyond money, think of me. I never sit on the sidelines, I never patch together concepts, and I never come up with something familiar. Why does an ordinary suit brand suddenly become a 'must-buy' overnight? Why does a traditional 'computer street event' continue to attract relentless corporate support for months? This book chronicles over a decade of a planner's professional experience and the brainstorming triggered by 'thinking differently.' Candid, authentic, readable, and useful—non-practitioners can be moved by a 'thinking differently' creative life, while industry peers can gain insights into the wisdom and power of 'thinking differently' in planning."