Modern Enterprise Marketing Plan Writing - Classic Case Studies in Full Contact

Author: Hu Zhanyou
Publisher:
Publish Date: 2007-01-01
Features: This book creatively analyzes and summarizes the marketing management experience of modern enterprises. Following the characteristics of the survival and development of modern enterprises, it selects marketing solution models of successful enterprises both domestically and internationally, systematically explaining the writing of marketing plans for modern enterprises. It is simple, easy to understand, and standardized, emphasizing both theoretical depth and practicality; it values innovation and guidance equally. A genuine, hands-on version, it serves as a desk reference for marketers. Scientific market research, smooth sales channels, effective marketing methods, humanized personnel management, and market-oriented customer management are all covered in this book!