Good Cause Marketing - Promoting Win-Win for Enterprises and Public Causes

Author: (English) Su Adkins
Publisher:
Publish Date: 2006-10-01
Features: The era of cause marketing has arrived. Consumers' expectations of businesses are growing. In today's market environment where the prices and qualities of goods are becoming increasingly similar, a company's reputation and factors beyond its products have become the main drivers of customer loyalty and consumer attention. Cause marketing has become an exciting marketing weapon that benefits both businesses and society. The significance of the book "Cause Marketing" lies in:
· Officially categorizing cause marketing into the fields of marketing, corporate reputation management, corporate social responsibility, and corporate investments in community building and charitable causes.
· Conducting unique comparative and in-depth analyses and discussions on all parties involved in cause marketing activities, as well as the attitudes of businesses and consumers toward cause marketing.
· Using a variety of cases from the UK and around the world to vividly discuss the practical applications of cause marketing. The first book in history on cause marketing—the author Su Adkins' latest masterpiece! A new textbook for marketing concepts! A brand-new marketing strategy! An exciting marketing weapon that benefits both businesses and society! Dedicated to marketing managers and charity fundraising professionals!