Industrial Product Sales Win - Win Through Trust

Author: Li Hongdao
Publisher:
Publish Date: 2007-01-01
Features: This book focuses on the innovation and transformation of industrial product marketing in China, clearly advocating the principle of "Industrial Product Marketing: Winning Through Trust." It elaborates on a trust-based, China-specific industrial product marketing management system, including: the AT Law, the Four-Wheel Drive Strategy, the Third Channel Model, and the Four-Step Integrated Industrial Branding. As a senior consultant at the first professional industrial product marketing consulting firm in China, the author has conducted in-depth research on industrial product marketing under China's specific conditions over the years. Through years of marketing practice and consulting experience, the author has accumulated rich practical expertise. In this book, the author uses a fictional industrial product manufacturing company, AG Company, to recreate a series of real-life cases for readers, making the book more readable and actionable.