Perspective - 99 Cases of Pharmaceutical Health Product Marketing: 99 Cases of Pharmaceutical Health Product Marketing

Author: Tao Jianhong
Publisher:
Publish Date: 2006-11-01
Features: This book compiles 99 influential pharmaceutical and health product marketing cases in the market in recent years. While preserving the essence of the original works and the authenticity of the cases, it attempts to provide a comprehensive introduction to the planning concepts, strategy formation, practical execution, market responses, and noteworthy aspects of each case that can be highlighted and referenced. It presents readers with a grand and magnificent picture of the competitive landscape in China's pharmaceutical and health product market over the past 20 years since the reform and opening-up, and it is believed to be beneficial for industry professionals in their future market practices. The unique feature of this book lies in the fact that the editors, from the perspective of marketing theory and in conjunction with the development environment of the industry, analyze each case objectively and incisively with clear viewpoints. This provides readers with a third-party perspective during the appreciation process, thereby significantly enhancing the impact of each case beyond the case itself.