New - Why are Wenzhou people able to make money?

Author: Deng Zhifeng
Publisher:
Publish Date: 2006-11-01
Features: 20 years of ups and downs, 20 years of struggles. The people of Wenzhou have gone from poverty to wealth, from remote and impoverished villages to stepping out of the country and entering the world. The new Wenzhou people seized the spring breeze of reform and opening-up, and through their practical actions and business philosophies, they embodied the integration of business and personal integrity, showcasing the way of doing business and being a person for the new generation of merchants.
"Pragmatism": Most entrepreneurs in Wenzhou started from scratch. "Working as bosses during the day and sleeping on the floor at night" earned them their initial capital. They are down-to-earth in both their dealings and actions, rejecting small favors and avoiding pretense, creating a grassroots myth based on "pragmatism."
"Sharpness": The people of Wenzhou are shrewd. Whether it's big business investments or small daily expenses, they are meticulous in their calculations. As (Li Ka-shing) said, "A sharp businessperson can permeate their business sense into every aspect of life, even in every gesture." The people of Wenzhou are living proof of this saying.
"Novelty": The people of Wenzhou are always thinking creatively. They are not bound by the traditional Chinese idea of "those who excel in studies should serve in the government." They treat "making money" as a subject of study. They never shy away from their passion for money and their strong desire to earn, allowing them to endure any hardship.
"Courage": The people of Wenzhou interpret the word "courage" with their unique boldness. They are not afraid of risks and dare to be pioneers. The courage of the new generation of Wenzhou people lies in no longer being blindly courageous but being "wise and brave."
"Struggle": The entrepreneurs of Wenzhou possess a unique spirit of perseverance. They "can do what others don’t want to do, endure what others can’t endure, and earn what others can’t earn." This is their guiding principle for striving.
"Flexibility": The entrepreneurs of Wenzhou have the ability to adapt flexibly to the market. From "real estate speculation groups" to "coal speculation groups," from "coal speculation" to investing in state-owned enterprises and agriculture, the people of Wenzhou never stick to a fixed investment form. They continuously adjust their stance in the market, seize opportunities, and grasp them.
"Harmony": The reason the people of Wenzhou have swept the world with their business wave is that they grasp the key to "harmony." They can unite to achieve success. Their characteristic in conquering the business world is to concentrate their "troops" to capture a "fortress." Then, they bring many willing entrepreneurs from their hometown to set up camp and never retreat.
"Integrity": The people of Wenzhou conduct themselves with dignity and transparency. They promote a business philosophy rooted in Chinese Confucian culture, not simply seeking quick profits but embodying the quiet wisdom of being able to endure, yield, and suffer. Outstanding Wenzhou merchants strive to be great entrepreneurs with a strong sense of responsibility, a broad (heart), an honest attitude, and fair behavior. In their eyes, the entire world is a trading floor. On this land, their only mission is to be wealthier than their neighbors. Business controls their entire thought process. Who are they? They are the people of Wenzhou, known as the "Eastern Jews."
This book deciphers the secrets of how the people of Wenzhou create wealth from several aspects: new legends, new wisdom, new concepts, new courage, new Wenzhou merchants, new markets, new merchant guilds, and new business philosophies. It allows you to learn some investment and financial tips as well. The book introduces new legends—grassroots myths, new wisdom—the shrewd people of Wenzhou, and new concepts—where thoughts determine wealth.