Modern Cultural Industry Project Management: How to Successfully Operate Large-Scale Events

Author: Qiu Wanhua
Publisher:
Publish Date: 2005-01-01
Features: This is an exciting and emerging industry, where infinite opportunities come with immense challenges. The operation of cultural activities involves significant uncertainty. How to successfully carry out events? How to seize the business opportunities they bring? How to respond to and mitigate potential risks? How to maximize the social, economic, and cultural value of activities? The traditional approach to managing events relies solely on personal experience and capabilities, an era that is quickly coming to an end. The authors of this book are both authorities in the field of project management theory in China and seasoned managers with years of hands-on experience in the cultural industry. Their two-year collaborative effort has positioned this book at the forefront of cultural project management theory. As the first comprehensive work in China combining the cultural industry with project management, it aims to systematically reflect how to implement project management, enabling contemporary cultural events to operate cost-effectively and successfully, summarize and uncover existing and potential outcomes, showcase new directions for project management and the cultural industry, and promote the modernization and international standardization of cultural project management.
Structured around the framework of project management theory analysis, the book is divided into three parts. The first part introduces the fundamentals of project management and elaborates on the relationship between project management theory, cultural enterprise management, and cultural project management. The second part focuses on the planning and resource management of cultural projects, addressing several key issues during the planning and preparation stages. The third part covers the planning and implementation management of cultural projects, including project planning, risk management, project implementation and control, and project closure. Each chapter of the book thoughtfully incorporates the latest case studies in cultural project management, summarizing and formulating standardized management practices. It strives to be authoritative in theory and grounded in extensive industry management experience, standing at the forefront of cultural project management theory.
In terms of applying practical methods and techniques of project management to enhance the value of the cultural industry, this book represents pioneering exploration and experimentation. It serves as a valuable resource for analysis and reference for individuals and organizations interested in the cultural industry, including cultural industry management departments, business professionals in the cultural industry, and scholars in management theory.