Management

Author: Wan Huilin, Jia Shuzhang, Li Shuqin (editors)
Publisher:
Publish Date: 2006-08-01
Features: This book comprehensively integrates academic theories of management from both domestic and international perspectives, forming its basic structure around the currently popular "Four Intelligences"—Planning, Organizing, Leading, and Controlling. On this foundation, it includes the issue of management ethics and social responsibility, which is a topic of great concern in the field of management both domestically and internationally. Each chapter begins with learning objectives and requirements, an introductory case study, and concludes with a summary, key concepts, review questions, case analysis, and concept application. This book can serve as a textbook for management courses in applied undergraduate and junior college economics and management programs, as well as for other disciplines, and is also suitable for managers engaged in learning and reference.