Principles of Management

Author: Zeng Qi, Hu Yansong, Wang Xiaojun (editors)
Publisher:
Publish Date: 2006-08-01
Features: Principles of Management is a core course for economics and management majors and a highly applied discipline. Management is both a science and an art. This book combines the latest developments in domestic and international management theory and practice, based on years of teaching and system reform of management courses, adhering to scientificity, comprehensiveness, targeting, practicality, logic, and hierarchy. The book is divided into 13 chapters, including: Introduction to Management, The Formation and Development of Management Theory, Ethics and Social Responsibility, Management Environment and Organizational Culture, Decision Making, Planning, Organizational Design and Change, Staffing, Leadership, Motivation, Communication, Control, and Innovation. At the same time, a large number of cases are selected, integrating concepts and principles into practical problems, inspiring readers to deeply think about the basic principles and methods of management in the context of management practice, in order to improve students' analytical and problem-solving skills. This book can serve as a learning text for undergraduate students of economics and management majors, as well as a reference book for a broad range of managers.