Author: Fan Zhihong
Publisher:
Publish Date: 2006-01-01
Features: In today's era of product homogenization, why do some stores thrive and create high profits while others struggle with empty shelves and declining business? Why do some stores have products that are highly sought after and attract customers, while others are forced to close down? What causes these differences in store treatment? Is it due to a lack of suitable product categories, unclear or unreasonable product structures, traditional and unimaginative product displays? Is it because of imitative promotions without innovation, stock management lacking control, or a lack of methods in overall product process management. In "Store Product Management" (The Zhongyao Baodian that Boosts Store Performance by 3 Times), you will definitely find the answers and resolve your doubts! Product management refers to a complete cycle process, from product planning, product ordering (purchasing/replenishing/returning) to product display, product sales, inventory management, and information feedback. As the foundation of store operations, products are the soul of the store and one of the key elements in creating high sales. This book specifically focuses on detailed discussions of store product management in the fashion industry.
Store product management
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