Creative China

Author: Beijing Beautiful Scenery Pictures Co., Ltd.
Publisher:
Publish Date: 2006-07-01
Features: In recent years, the picture market seems to have flourished, with a sudden increase in both domestic and imported picture companies. Images numbering in the hundreds of thousands or even millions are displayed on picture library websites. However, strangely enough, when you try to find a useful picture, you discover that it's not an easy task. Thus, we began to ponder the value of pictures. What truly makes a picture valuable? With over a decade of industry experience, the editors know that Chinese advertising has rarely relied on foreigners to make a show of it anymore, leading to a strong demand for localized works. Therefore, we focus on traditional Chinese culture, presenting it as our signature product—“original works” for you. This differs from Western images sourced from elsewhere and from mere replacements that merely swap Western faces with Eastern ones. For advertisers, truly brilliant and relatable creativity is always deeply rooted in local sentiment. In an era where Chinese pictures were scarce in the market, even simple works had the chance to make a big profit—baozi selling for the price of abalone, anyone with a camera could take a few shots of the Front Gate Tower or glazed tiles and already consider their work trendy. Times have changed, and commercial pictures must now truly stand out in the market to succeed—they must be thoughtful, impressive, and worthy of being called works. Creative works, source images, and the overwhelming amount of junk images will each find their place, as the market gradually matures. We only provide valuable pictures.