Fine Management V: Winning with Brand

Author: Luo Li
Publisher:
Publish Date: 2006-10-01
Features: This book is based on the principle of "teaching people to fish," citing a large number of examples from both domestic and international sources related to brand fine management. It also combines the author's practical experience and theoretical research results in brand planning, management, and execution to conduct comparative analyses of local brands. Additionally, the author provides in-depth analyses and discussions on the problems faced by local brands and the impacts of these issues, as well as how they can be corrected. In certain chapters, the author does not hesitate to critique current "brand nonsense" and offers his unique insights. As for the development of local brands, this book undoubtedly serves as a reference and catalyst. Therefore, if your work is already or will soon be related to branding, Mr. Luo Li's masterpiece is an invaluable choice: not for any other reason, but because in his relatively long career, he has undergone comprehensive training as a brand planner, brand executor, brand manager, brand trainer, and brand researcher. We believe he can provide you with more rational insights, a broader perspective, and more executable viewpoints in the field of branding and its fine management.