My Brand - 8 Steps to Women's Success

Author: Robin Fischer Lofe
Publisher:
Publish Date: 2005-02-01
Features: "This book is truly a groundbreaking work! Its content is unforgettable. In the rapidly changing new economy, building a personal brand is extremely important for those who dream of success. Among the 'how-to' books of the year, this is my personal favorite!"
Do you find yourself working while feeling dissatisfied, wondering if this is all there is to life? Do you often feel underutilized, like your talents are being wasted? Do you crave a job you love? Do you long for success and the kind of income people envy? Then you must read My Brand, My Creation. Robin Fischer Lofe will show you how to stand out in a competitive environment by highlighting your unique value and passions, leveraging your strengths and advantages, and building your own distinctive brand!
This book will help you determine the direction and strategy for your personal development. In the information age, branding—making yourself different from others and sparking customer interest—has never been more important! Branding isn’t just for Nike, Coca-Cola, or Yahoo. Robin will teach you how to design a brand around your talents and strengths, ultimately achieving career success and personal fulfillment.
With this book, you will learn step by step:
· Discover yourself and design a personal brand that reflects your value, talents, and passions.
· Set your long-term career goals or aspirations.
· Find your audience and promote your personal brand.
· Overcome obstacles and challenges.
· Polish your image and establish a strong brand presence.
· Develop, maintain, and advance your personal brand strategy.
This book is suitable for the following individuals:
1. Those who are dissatisfied with their current situation and want to improve the quality of their lives.
2. Those preparing to "change jobs."
3. Those planning to start their own businesses independently.
4. All college or graduate students about to graduate, as well as first-time job seekers.