Industrial Product Marketing Practice (Volume 1 and 2)

Author: Qu Yunbo
Publisher:
Publish Date: 1998-10-01
Features: Introduction
Introduction to "Industrial Product Marketing Practice"
This book is guided by the concept of relationship marketing, taking competitors as a reference and customer service as the orientation, providing a comprehensive discussion on all aspects of industrial product marketing from multiple perspectives. Starting from the unique characteristics of industrial products and the decision-making process of their buyers (business enterprises, government agencies, and public institutions), it thoroughly elaborates on the marketing strategies and implementation of industrial products. With a rigorous system and vivid case studies, readers can easily grasp the overall theory and practical operations of industrial product marketing. It is believed that this book will provide professional-level help and guidance for the practical work of marketers in China's industrial product manufacturing and distribution industry, as well as for teaching, research, and learning in related disciplines at universities and colleges.