Harvard Business School MBA Core Course - International Business

Author: Compiled by the Core Course Team of MBA
Publisher:
Publish Date: 2002-10-01
Features: With the increasing globalization of the world economy, national markets are gradually being replaced by a unified global market. For a modern manager, the ability to expand international business is crucial. Modern managers must recognize that international business activities are not just about doing business in many countries around the world; this book comprehensively introduces related issues. The features of this book are: (1) Emphasizes practical skills over theories and formulas. (2) Easy to understand and highly readable. (3) Contains up-to-date material.