VI Design (including 1CD) Computer Art and Art Design Practical Tutorial Series

Author: Liu Ping
Publisher:
Publish Date: 2006-08-01
Features: "VI Design" and "VI Production" are sister books. "VI Design" aims to broaden readers' horizons and enhance their artistic quality and cultivation through the appreciation of numerous classic VI design works. This book summarizes the strengths of previous similar books, starting from the basics, and systematically introduces the relationship between VI and CI, examples of VI basic elements (including corporate logos, standard fonts, standard colors, auxiliary colors, basic element combination specifications, etc.), examples of VI application (including office supplies, packaging, flags, signboards, employee uniforms, advertising, transportation vehicles, environments, stores, websites, etc.), and VI execution specification manual maintenance. This book primarily features the appreciation of excellent enterprise VI design examples, collecting nearly 450 VI design reference images with comments and critiques, making it and enhancing the book's readability. The book systematically presents the relevant elements of VI design, enabling readers to gain a comprehensive understanding and knowledge of VI design, and providing a wealth of graphical materials for future design. A CD is included with the book, containing approximately 450 classic VI design works, which is one of the most practical features of this book. This book is suitable for students of art design, visual communication, and computer art majors in art colleges across the country, as well as those who wish to teach themselves design and art.