Research on the Development of Beijing's Exhibition Industry

Author: Wen Kui, Chu Xiangyin (Editor-in-Chief)
Publisher:
Publish Date: 2006-10-01
Features: This book focuses on exploring the macro-management of exhibition economy and the meso-management within the industry, covering topics such as exhibition economy, development planning of the exhibition industry, industry management models, international competitiveness of the exhibition industry, exhibition market systems, industrial organization of exhibition tourism, exhibition talent markets, and exhibition brand development. The book has three main characteristics: First, strong guidance. Based on the current state of international exhibition economic development, the authors adopt a combination of qualitative and quantitative analysis methods to systematically elevate numerous issues in exhibition practice, summarizing findings with regularity and guidance. They also propose recommendations for the development of the exhibition industry and provide theoretical references for government policy formulation. Second, novel content. The authors conduct systematic research and exploration on various aspects of exhibition economic development using principles from economics and modern marketing. Among these, studies on exhibition economy and international competitiveness of the exhibition industry are among the first of their kind in China. This enriches theoretical research on exhibition economy while also providing substantial material and foundational research methods for further studies. Third, strong operability. The author group consists of experts and scholars from government, industry, academia, research institutions, and intermediary organizations, making the proposed viewpoints and recommendations highly targeted and actionable.