Professional Guide to Graphic Design - (3rd Edition)

Author: Stephen Ho, Teressa Fonand
Publisher:
Publish Date: 2006-11-01
Features: If you really want to become a graphic designer, ask yourself this question: Do you know what people expect from graphic designers? Do you know how to meet these expectations? This book is the new professional guide in the field of graphic design, offering a clear and concise scan of today's graphic design from major design fields to niche design branches. Insights from interviews with leading figures in the design industry discuss interactive design, information design, dynamic design, design education and training, preparing portfolio for job hunting, and how to find a job, etc. This book is suitable for graphic design professionals to reference and learn. As a work of visual art, the book includes over 650 stunning designs, covering the latest trends in interactive design, information design, dynamic graphic design, and other fields. The authors, Stephen Ho and Teressa Fonand, have years of experience in graphic design and are seasoned professionals. They elaborate on all the essential elements an aspiring graphic designer needs to know—from education, various design disciplines, and foundational work to accumulating design work and job hunting. The authors introduce the industries that require graphic designers, exploring advertising, corporate, editorial departments, and other major design fields. The book discusses key design fields such as architecture, interactive design, film and television design, publishing, and others. Through face-to-face interviews with dozens of leading figures in the design industry, readers get the opportunity to understand how renowned institutions like Esquire magazine, Sony Music, and Avenda hire and utilize graphic designers. The inner workings of graphic designers in different industries and roles provide highly valuable insights. The book also offers many resources on the state of graphic design in the publishing industry and various organizations, pointing out ways to further explore and utilize them. The book is well-structured, concise, easy to read, and includes many useful materials and design work examples. For anyone aspiring to build a career in the field of graphic design, this book provides invaluable career guidance.