Business English Hot Topics 42 -(Includes a free MP3 CD with the book)

Author: Sheng Xiaoli
Publisher:
Publish Date: 2007-01-01
Features: This book is mainly divided into four parts. The first part is Trade Preparation Strategies. It includes 13 aspects such as: appointment arrangements, face-to-face meetings, factory tours, commercial credit checks, market research, advertising and marketing, product promotion, trade show visits, etc. The second part is Trade Operations. It includes 19 aspects such as: establishing business relations, tendering and bidding, agency, sample display, inquiry, offer and counter-offer, price negotiation, commission, payment methods, etc. The third part is Retail Operations. It includes 3 aspects such as: customer communication, enthusiastic service, and guest reception guidelines. The fourth part is Business Correspondence. It includes 7 aspects such as: credit investigation letters, trade establishment letters, price negotiation letters, etc. This book adopts a bilingual (English-Chinese) conversational format, placing commonly used key vocabulary and sentence patterns in real-world and daily business environments. This allows readers to learn English and master authentic business knowledge while also acquiring the skills to use language correctly in specific work and life scenarios, ultimately achieving the goal of conducting business communication with foreigners.